eCommerce SEO services and tips you need to have!
5 eCommerce SEO services tips; If you want more customers!
Getting your eCommerce website on Google’s first page has been everyone’s dream. Most especially if you are an owner of a small eCommerce business. However, this is quite difficult since you are competing with bigger companies such as Amazon, Target, Walmart, etc. How can a small eCommerce business rise to the top? Well, the key is eCommerce SEO and you will find this eCommerce SEO services tips guide very useful.
This is the best digital marketing strategy that you can use if you are just starting your new website. eCommerce SEO is also ideal if you want to see an advancement of your organic campaigns. These eCommerce SEO tips can greatly help in increasing your ranking and enhance the possibility of reaching the first page.
What is eCommerce SEO services?
If you want your website to appear in the search engine results page (SERPs) then the best technique is to use eCommerce SEO. So, when users are searching for the products or services that you are offering, they can easily find your website. There’s no doubt that every eCommerce business owner has the desire to have a higher rank so they can obtain more traffic. Another option would be to use paid search to get more traffic, but you need to spend more for it.
As a service, an eCommerce SEO agency will provide you with the services you need to get more customers organically from search engines such as Google.
5 eCommerce SEO Tips
Optimize Your Website Structure
Keeping your URL properly structured can surely make a big difference. It can help your website rank on Search Engine Results Pages (SERP) and at the same time, it can improve your chances of getting a purchase.
By having a spontaneous page design, people can easily understand and interact with your website. As a result, it can create a positive effect on your conversion. There are a lot of ways that can help you in improving your website structure, but the two effective ones are optimizing your URLs and breadcrumb navigation.
Breadcrumb navigation can help users in tracking where they are within your site. It can improve their experience and keep them stay a bit longer on your website. This can increase the chances to convert these users into customers.
Need help with your Web Design? Our Bolton Web Design team would love to have a chat!
Search for the Right Keywords
One of the best ways that can help your eCommerce website rank is to find the right keywords. As much as possible, try to do an in-depth keyword search so you can find the ones that fit your site. Long-tail keywords can be very helpful especially if you want to rank in specific niches. This can help you in obtaining more traffic and increasing your conversion rate.
What if you are a user and you are looking for something more specific? When searching for keywords, you have to consider the user’s intent. Most people are very specific when typing their queries.
Prevent Any Duplicate Content
Sometimes duplicate content is very hard to avoid when it comes to eCommerce stores. If you are offering tons of products, then it will difficult to distinguish the product descriptions as well as its variations. Product descriptions are provided by sellers. Likewise, these sellers are distributing these products to different websites. Unfortunately, duplicate content can be very damaging to search rankings.
So, what is the best solution? Duplicate content can be reduced by either adding a 301 redirect or a canonical tag. In this way, search engines will know which pages are having the same content.
Improve Product Pages
It is not recommended that you should simply copy and paste product descriptions from manufacturers. Try to make them unique so you will stand out from your competitors. Keep in mind that product pages and product descriptions play an important role in your success. As much as possible, try to optimize every detail such as the Meta Titles, Meta Descriptions, Headings, etc.
There are unique and creative ways of achieving this. For instance, make sure that your product description is very easy to read. When mentioning features, use bullet points to keep them emphasized. Use a personalized approach when conversing with your potential buyers.
Secure your eCommerce Website with HTTPS
Nowadays, there are still some eCommerce stores which are not secured with HTTPS. If your store is one of them, then there’s no need to worry since you can still have the chance to get your store secured. You might be wondering why HTTPS is very important.
Well, first of all, you are gathering personal information from your buyers. That is why these personal details must be encrypted at all times. Another reason is that this can help in improving the ranking of your website. One of the factors being used by Google in ranking sites is HTTPS.
Fortunately, there are now a lot of eCommerce platforms which provide SSL standard.