17 Ways On How To Use Our SEO Tips To Get Tons Of Traffic
Our Bolton SEO team have come up with this awesome post on SEO tips – to get more traffic to your website – and make more money!
Ranking in the search engines is an ongoing series of related tasks that can be time-consuming, but at the same time advantageous for website owners. Below are 17 actionable steps to take with your SEO efforts – so your site will climb to the top of the search results.
In this post, you fill find;
- Tips to grow your website
- How to optimise your website for SEO
- How to grow your rankings
- Just simply how to rock your website for Google – and other search engines
1. Stay relevant to search intent.
When it comes to showing up high in the search engines, Google wants to show the most relevant content according to what is being searched. With each algorithm update, they get better at giving targeted results. So for your site to rank, it’s essential to create content that is similar or better to outrank the competition. You also need to differentiate whether the user is searching for informational or commercial products.
2. Target low-competition keywords
When your site is new, or it doesn’t have authority, you can’t rank for highly competitive keywords, especially the ones with a high search volume. You need to find those golden opportunities and find low-competition, easier keywords to target. Keyword research tools like Ahrefs are invaluable for giving you precise data to see which keywords are easier to rank – while finding other relevant secondary keywords, so your page ranks for multiple search terms.
3. Make sure your site loads fast
Making sure your site loads fast does more than give a good experience to the user – it’s also a ranking factor. Having a slow site means that a visitor will be less likely to stay on your website, so check your site’s loading speed by using a tool like Google’s PageSpeed Insights, and making the necessary changes to improve your site.
4. Do a content audit
Sometimes old blog posts on your site are just not relevant anymore, or the information becomes outdated. This will kill your website. I have seen websites with a ridiculous amount of zombie pages – it’s not good.
Deleting old posts or updating it will have a positive outcome on your rankings. Make sure the new content is more meaningful and engaging, so your site has the most authoritative content on the subject.
SEMrush has a great content audit post!
5. Improve CTR
This is one of our best SEO tips to use!
Since Google place relevancy as part of its ranking factor, the more people click through your site in the search results, the better you improve your SEO.
Use a WordPress plugin like Yoast to craft a compelling title so people will click to your site. One trick to get people to notice your website is to put part of the title in all caps within brackets.
For example – instead of using the title ‘Are Cardio Exercises Good?’, use a more eye-catching title like – (THE TRUTH) Cardio Exercise Is Doing You More Harm Than Good?
6. Be an expert on the subject matter
After the Medic Update, a lot of health sites were negatively affected as they were deemed untrustworthy in Google’s eyes. But even though you may not be in the health industry, publishing content that positions you an expert in your niche is crucial to ranking success.
7. Outreach campaigns to build links
Links are still an essential metric for SEO. Although nowadays the quality of the backlinks matters and a proper strategy to acquire the right type of backlinks will ensure your site won’t get penalized for unnatural links.
This could include an outreach campaign to pitch your content to other bloggers and finding guest post opportunities.
There’s three different types of link building;
- White Hat SEO
- Grey Hat SEO
- Black Hat SEO
I would always choose the first option!
Google is getting smarter – don’t think you can cut corners!
8. Make sure your site is fully responsive
Mobile usage accounted for more than half of visitors in 2018 according to Similar Web. If your website is not already mobile-optimized, you may be losing the traffic you should otherwise be getting.
This is reinforced by the fact that Google has made it clear that they consider the mobile version of your site as the primary version, so if you haven’t already made the change, you should do it soon.
9. Have a clear content marketing strategy for organic growth
You’re not going to do well with SEO if you don’t have a consistent publishing schedule.
Keep a spreadsheet for all the types of content you’ll be doing, and keep track of its performance in the search engines and engagement from visitors. Companies like MailChimp and Shopify was able to grow as big as it is today because they implemented a good content marketing strategy.
10. Use rich snippets
Optimizing for featured snippets is a great way to get more exposure to your site and you will see many SEO tips around this subject. You can rank for paragraphs, lists or table snippets which show above the fold in the search results.
Appearing at the top means you’ll be getting more traffic than even the website that is ranking first. So aiming to rank for rich snippets is excellent for your SEO efforts.
11. Optimize for voice search
With increasing mobile usage, voice search becomes more prominent for users. People are looking for information while they are driving or walking, and it’s not always convenient to type a search query.
Voice search makes sense, especially for short local inquiries, so use geo-targeted content whenever possible.
12. Switch your site to Https
HTTPS is a way to send information between your browser and the website you’re viewing securely. Even though for now it’s not a huge SEO ranking factor yet, transitioning your website from unsecured HTTP to a secured HTTPS builds trust in your visitors’ eyes, especially if you have an e-commerce site or accept payments.
13. Fix site errors
Site errors will impact your SEO as it negatively affects the user’s experience. Connecting your site to Google’s Search Console will alert you to any problems your site may have, and avoid a penalty or deindexing of your important pages.
14. On-page search optimization
On-page optimization goes hand to hand with off-page optimization like bread and butter – it’s important to get both right.
An SEO plugin can help with making sure you optimize for on-page search optimization. Modifying the URL, the header tags, the title and meta description will help in improving your SEO score.
15. Write longer blog posts
According to HubSpot, publishing in-depth blog posts that are more than 2000 words tend to attract more links and social shares.
Which is why evergreen, long-form content should be your goal instead of shorter 500-words content.
16. Create a proper XML sitemap
If Google can’t properly index your pages, it can’t serve your content in the search results the way it should.
Creating an XML sitemap is easy, especially with the tons of plugins available in WordPress, so there is no reason not to generate one.
17. Optimize images for SEO
Advances in machine learning allow Google to recognize an image more accurately than before. But that doesn’t mean it’s perfect. You should still help Google understand your images by naming it descriptively. You should also remember to incorporate descriptive alt text and captions in your images, so the alt text is displayed to your site’s visitors even if the images have a problem rendering.
Hope you’ve enjoyed this guide on SEO tips to grow your website!
You should see a significant impact with search engine traffic once you implement most if not all of the 17 tips above.
Once your site gains some authority, it will be easier to rank for more keywords as you publish content, as SEO tends to have a snowball effect when it comes to traffic.
Want more information on SEO? Contact us today!